Product Designer - UX Researcher
Novibet
Game Tech Industry • B2C
• Designed an innovative feature that enables bettors to place bets seamlessly while watching live streaming events. Led the entire design process, from ideation and conceptualization to iteration and final implementation. Collaborated closely with engineers, fostering a strong partnership to ensure the delivery of a high-quality user experience.
• Responsible for introducing and evangelizing User Research initiatives to inform the design of our products and services
• Led and executed comprehensive usability tests for multiple digital products.
• Presented research findings and recommendations to senior leadership, contributing to data-driven decision-making processes and ensuring alignment with strategic business goals.
Tech Stack:
Figma, Hotjar, Google Analytics, Maze, Fullstory